We Lead. Do you?


Saving our planet starts now, not in some unseen future. So we’re leading the way with an eco-friendly ethos that runs through the very core of our brand, every item we sell and every package we send. We don’t deserve a pat on the back. No one’s handing out trophies.

The bottom line? It’s actually pretty easy to accomplish.


Today, we plant a tree for every product we make. From a garment sample to an online or retail sale, we make a contribution to The Eden Project – one of the leading reforestation organisations in the world, making a positive environmental and human impact.

Preserving a world to adventure in

Our planet is our playground, our sports field, our stadium, and it’s our next challenge. If we want to adventure on it, we need to own our responsibility for it. For us, it’s the only way to be.

All our materials are ethically-sourced and environmentally-friendly. Recycled, reusable or recyclable.

The only footprints we’ll leave behind are from our own two, fearless, adventurous feet.

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We give everything 100%

100% organic cotton
Chemical-free so it won’t harm you or our planet.

100% recycled polyester
Re-using materials with purpose is all part of our business plan.

100% compostable mailing bags
Zero waste over single-use plastic alternatives.

100% seed paper swing tags
Plant the paper in some soil and get a batch of cress to throw on your salad bowl.

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